2021 Review
2021 Review
December 19, 2021 by Team Phaeria
Looking back at 2021
Although 2021 started with uncertainty, our team grew by 20%. We also continued to learn new technologies, which helped on reducing clients’ billing costs. This will continue all throughout 2022, providing better solutions and more solutions to our clients.
A massive Thank you for our clients and team’s support!
5 min.
Automate Platform
deployment
2025
Carbon-neutral 2022
Climate Positive by 2025
Amazon AWS certified
Our team continues to learn and gain their AWS certifications. This validates the quality of services that we provide and ensures our clients that the services we offer dramatically reduce costs of operation, as well as increase their system responsiveness.
5 min. deploy
We are not only automating our client’s process, we do it with our internal processes too. Next year we’ll be launching our Clients Dashboard and also plan to automate all client’s deployment. It only takes about 5 minutes for any change to be deployed to live platforms. Most important of all, we can easily revert to a previously stable version, if needed. This helps us focus more on developing the best solutions for you.
Carbon-Neutral
As a business, our Carbon footprint is quite small. The major impact is the energy used by our computers and systems we are using. This is one of the reasons we are dedicated to continuing our AWS Partner journey. Amazon’s company-wide goal is to use 100% renewable energy by 2025 (AWS is already 88% energy-efficient).
Next year will continue to reduce our carbon emissions, but also help our clients to optimise and automate their processes to help become Carbon-Neutral. Platforms we build are cutting down paperwork usage, automating processes, and decreasing material wastage – it helps our clients to become Carbon Neutral, and our aim on become Climate Positive before 2025.
Looking forward to 2022
In 2022 we plan on becoming an AWS Select Partner which will enable us to offer you even better services and reduced costs of operation proving once again we’re all about exceeding expectations. We also plan on automating the deployment of all our projects which enables a more controlled and less prone to errors deployment of your products to live servers. It will also reduce time delivery in which a change is available on the platform.
Thank You for choosing us and being part of our team. Stay tuned to see what exciting new things are coming next year.
2020 Review
2020 Review
December 11, 2020 by Team Phaeria
Looking back at 2020
It’s been a challenging year for everyone. Looking on the positive side, we have helped our clients to transition smoothly over the lockdown period. Focusing on Cloud infrastructure and digital transformation we have automated various processes, optimising costs and performance.
We’ll continue our efforts to exceed expectations. We have ambitious plans for 2021 and we are ready for the new normal. Before all that, we’d like to remember some of the things we accomplished together this year.
We became AWS Partners
The start of 2020 has changed the entire world. When Covid-19 was a big unknown, we had to enforce our Contingency plan. In a matter of 2 days, before any national lockdown, we had all our developers working remotely. Then all our efforts went to assist our clients preparing for remote work.
It was in our plans to focus on Cloud Computing, but the new economic situation and the AWS focus on Cost Optimisation and Well-Architecture Framework seemed the perfect solution. We have started to migrate clients into AWS, optimising their infrastructure, reducing costs up to 50-70% from previous Service Providers.
We have become AWS Partner and our plan for next year is to have all our developers AWS certified.
Focused on Digital Transformation
During the Summer period, once WFH/Zoom/pandemic became the new normal we have continued the Digital Transformation for our clients. On our website, we added a special section providing Guides and examples of how any business can benefit from Digital Transformation. We believe that any business can automate processes. Starting with the most boring tasks can increase any team’s performance.
This year had an impact on anyone’s Budget, Resources and future plans. We believe in 2021 the focus on Digital Transformation will continue and we have new ideas for automating our client’s processes, increasing their performance and ROI. Check our guides and hopefully, you’ll find some ideas to inspire from.
Increased our Tech Stack
Every year we are aiming to learn something new, increase our technical abilities so we can be prepared for everything that our clients may need. This year we have surpassed ourselves. Using AWS cloud we had to improve and use various services within AWS ecosystem to lower the client’s billing costs. We have built projects using new and modern Frameworks, increasing speeds and performance.
Every year we investigate 1-2 new tech stacks, this year we had 6 new tech stacks added to our list.
Even though 2020 was a particular year for everyone, we continued to strive, offering our services and support. We can’t say it was business as usual, but we focused on the positives and all our clients had an experience close to normal.
We are extremely grateful that all our clients had a smooth sailing through 2020 and ready to thrive in the new year. We were fortunate to keep all our team busy throughout the year and Covid-free.
A massive Thank you for our clients and team support!
Our 8 year anniversary!
On 10th December it was our 8 year anniversary and we couldn’t be happier. We haven’t had too much time to celebrate, we’ll have plenty of time next year to do so. It will be a year that no one will forget, as usual, we’ll focus on the positives and we have plenty of good things to remember.
Every experience it’s preparing us for the future. We’ll be ready for it, waiting for the next challenges and exceeding our expectations!
Looking forward to 2021
In 2021 we have BIG plans. We are preparing the launch of our Partnership with fingersnap.it. Some of our clients are aware of it, fingersnap.it is a new Platform-as-a-Service, helping to personalise customer’s experience and automate data behaviour.
We are going to continue our focus on AWS Partner, continuing to improve the cost performance and security of our client’s infrastructure.
One of the biggest changes in our tech stack this year is that we have stopped building websites using Wordpress CMS. It is a big decision, we have our valid reasons for it. Therefore, we are preparing to offer a Free Wordpress Migration into a Headless Optimised website, included in our Maintenance Plan. If you are someone that has a Wordpress website and are intrigued by it, please get in touch and we’ll be happy to assist.
Thank You for choosing us and being part of our team. Stay tuned to see what exciting new things are coming next year.
Calls to Action (CTAs) – convert website visitors into clients
Calls to Action (CTAs) – convert website visitors into clients
March 27, 2018 by Emma P
What is a CTA?
The most important key to converting website visitors into clients is to have what marketers call a “strong call to action”. A CTA, in essence, is exactly what it says it is: a tool calling people to action. Usually in the form of a button or a link, CTAs are used to convert visitors into clients, prompting them to take a specific action. The goal is to establish a connection with interested website visitors. It may be as simple as the visitors giving you their email address and permission to communicate with them.
People are on your website, viewing your company information, and they are looking for clues as to what they are supposed to do next. A strong call to action is a clear, simple and compelling offer that persuades them to take the action you want. It is the most important part of your online advertising.
Where to use CTA ?
Once you have potential clients to your website it is important to keep them for a short while as studies show that websites that are not attractive and difficult to navigate will turn clients away quickly and they will look elsewhere. It is also very important that your website clearly sets out the services that you are offering your clients.
If you make sure that the visitors can contact you in some way, you are surely to convert them into clients. Where to use the CTA? On your website, on your blog or even in your emails.
What can be a CTA ?
In terms of your website a call to action (CTA) is an image, text or advertisement that tells potential clients to contact you about a product or service that you offer. It is a very useful and critical part of your advertising. You must have a call to action on every page of your website. This may include a phone number, email address and a contact form or a call back request form (if the potential client would like to be contacted out of office times).
Other types of call to action that you may consider are signing up for a newsletter, offering a free download, quote or discount or may telling them why they would be better off using your service rather than another service.
Other important factors we look at when designing web sites is the demographics of the clients who will be using your website, the language used in the call to action and the placing of the call to action.
Here are some tips on creating a strong call to action:
- Keep it simple. Use fewer words and make the offer clear without conditions or special rules. If the call to action is confusing, people will not take action. Make sure the offer is clear and concise. Visitors have short attention spans and need to know exactly what to do next. The action should also take very little effort on the part of the visitor to complete the process. The harder it is to complete, the fewer people who will complete it.
- Make it obvious. Don’t put your call to action at the bottom of the page. Make it clear, upfront and maybe with bright colours. The obvious your offer is, the more people would click on it and turn into your clients.
- Make it valuable. You need to make the offer appealing and valuable to your target audience. One way to do this is by adding a gift or just by giving useful information that is targeted to your audience (and therefore will attract them). This does not necessarily imply that your offer needs to be expensive or time consuming to create. Often, you can re-purpose existing useful materials your company is already using or has created for other purposes such as case studies, sales sheets or brochures on your services and products, articles, “how to” guides, etc. Your offer should be tailor-made to suit the types of customers that you want to attract.
- Use action verbs. Clicking your CTA button should lead your visitors to believe they’re already taking positive action to achieve their objective. Here are some high-converting CTAs that use trigger words (words and phrases that trigger a user into clicking): get my free quote, join now, create my free account, go to checkout, get instant access and many more.
- Create a sense of urgency. If you want to boost your conversions this is effective because people naturally want what they can’t have. Words like “act now” or “for a limited time” can be all it takes to motivate a potential customer to click your link. It is simple supply and demand: as the availability of something decreases, demand increases (e.g. promotions which expire in a limited time).
Finally, remember to test. Every business is different. By constantly measuring and analysing, you can determine what works best for your audience and goals, leading to a CTA strategy that converts every time.
