Important factors when choosing your web hosting company

Web hosting is the most important element in the world of internet that helps you improve the performance of your website and SEO significantly. When business owners take their time to select a reliable web hosting company, they ensure their website remains accessible and safe at all times.

Quality hosting is about page load speed, bandwidth and very important the uptime at affordable rates. Google ranks the websites according to their uptime because, if a website is down most part of the day, then it is not satisfying for the customers and all the great content you developed can’t get accessed and indexed by the search engines.

Therefore, when choosing your web host think of:

  • What kind of web host you need and try to incorporate the needs of your business. Also think of how much traffic you would have during the day.
  • Choose the right hosting package that provides a faster, higher quality web performance and delivers a better customer experience.
  • Always read the customer reviews because they offer you important information about the reliability and reputation of the web host.
  • As we said before, bandwidth is an important factor because you need to leave room for growth.
  • Always read the Terms of Service. You’ve got there all the information about refund policy for example, which might be good to know later.
  • And last but not least, the customer support. This one is very important because you need to have different ways of contacting them 24/7.

Also, you need to consider the price, thinking of the value that you get for the price that you’re paying. Base your purchase on your website’s needs but consider leaving a bit more space to grow.

The first impression of the visitors on your site is very important because they might be potential customers. You need to make sure that you keep them on your site by making your online business appear as professional as possible. You should try to make them see a website that they can trust.

Therefore, seeking a web host that suits your business needs is truly important.

Phaeria is always offering advice to the clients in choosing a quality web hosting provider. Please get in touch and our team will try to offer the best solution.

by Emma P

Does the speed of your Company Website matter for users in Southport?

The speed of your Company website is an important factor that determines how well your website ranks on search engines such as Google and it’s becoming more and more important for SEO (Search Engine Optimisation).

Without any doubt, page load speed can have a huge impact on a website’s user experience and conversion rate as well. More and more users are now shifting towards using mobile devices as their main form of computer and that means that your website not only needs to be responsive but it also needs to load fast too. According to recent data, up to 40% of consumers will leave a webpage if it takes longer than 3 seconds to load and up to 79% of shoppers who are dissatisfied with a website’s performance are less likely to buy from them again.

But just as important is that having a fast loading company website increases your customers experience and will encourage them to read more information from your website. In the end, they are more likely to contact your company or buy products from you then if they deal with a slow loading site.

Also, if your website is slow to load it will not be as effective and will result in a slower crawling rate from Google when indexing pages and other content and the new posts will take longer to show up in search results. Making your website load faster and therefore to be read quicker will increase your organic traffic and also your ranking on search engines such as Google or Bing.

So, the short answer to this question is definitely yes because users are impatient and speed matters a lot. People like fast sites.

At Phaeria one of our priorities is to ensure that all our sites are optimised to load fast. We use the best servers, latest technologies and much more to make sure that the businesses we work with get these advantages from working with us.

If you would like to know more about how we optimise our websites to load faster and increase ranking on Google, please get in touch.

by Emma P