Important factors when choosing your web hosting company

Web hosting is the most important element in the world of internet that helps you improve the performance of your website and SEO significantly. When business owners take their time to select a reliable web hosting company, they ensure their website remains accessible and safe at all times.

Quality hosting is about page load speed, bandwidth and very important the uptime at affordable rates. Google ranks the websites according to their uptime because, if a website is down most part of the day, then it is not satisfying for the customers and all the great content you developed can’t get accessed and indexed by the search engines.

Therefore, when choosing your web host think of:

  • What kind of web host you need and try to incorporate the needs of your business. Also think of how much traffic you would have during the day.
  • Choose the right hosting package that provides a faster, higher quality web performance and delivers a better customer experience.
  • Always read the customer reviews because they offer you important information about the reliability and reputation of the web host.
  • As we said before, bandwidth is an important factor because you need to leave room for growth.
  • Always read the Terms of Service. You’ve got there all the information about refund policy for example, which might be good to know later.
  • And last but not least, the customer support. This one is very important because you need to have different ways of contacting them 24/7.

Also, you need to consider the price, thinking of the value that you get for the price that you’re paying. Base your purchase on your website’s needs but consider leaving a bit more space to grow.

The first impression of the visitors on your site is very important because they might be potential customers. You need to make sure that you keep them on your site by making your online business appear as professional as possible. You should try to make them see a website that they can trust.

Therefore, seeking a web host that suits your business needs is truly important.

Phaeria is always offering advice to the clients in choosing a quality web hosting provider. Please get in touch and our team will try to offer the best solution.

Why SEO is Important for Businesses

SEO (Search Engine Optimisation) consists of multiple strategies, actions and best practices, all of which have the end goal of improving your website’s position in search engines.

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine.

SEO is important and it’s something that you can control. You can improve your rankings meaning you can control how many visitors visit your website. That leads to how many sales or leads you get, which impacts the amount of money you can make from being online.

There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings (like site speed, keyword presence, header text) and off-page SEO which is about anything done on other websites that may influence your rankings (links).

So why is SEO so important?

  • Because you want to provide visitors to your website a great user experience that they will tell others
  • Because you want to provide search engines like Google critical information that will place your website in the top 5 spots on the returns page

If you are not engaging in Search Engine Optimisation, you are not going to be on that first page of results. You need to stay competitive, giving your brand name exposure, gaining new customers.

SEO is about having a relevant and meaningful website content, including the right keywords, getting attention of the search engines, also keep it short and simple but exciting enough for users to want to click on your site.

Studies have shown that SEO can provide a business visibility, branding, web traffic, credibility and insight into customer behaviour. For example, if two websites are selling the same thing, the search engine optimised website is more likely to have more customers and even conversions (sales).

Search Engine Optimisation is also good for the social promotion of your website. Customers who will find your website on the search engines are more likely to promote you on social media as well. And again, you may gain more clients and your name is seen.

In short, SEO is a set of rules that can be followed by website owners to optimise their websites for search engines and, in this way, improving their search engine rankings.

It is important for any kind of business, small or large and is a crucial factor for your online success. And don’t forget: updating your site often is very important!

If you need any advice on how to improve your rankings or to use our SEO services, please get in touch. Our team at Phaeria will be happy to help!

Make your website mobile friendly

On 21st April, Google will start using mobile friendliness as a ranking signal in search result. Mobile friendly websites will have a immense boost, while other websites will significantly drop in ranking.

This change will have a huge impact even on the biggest brands, for example Daily Mail or Royal Birkdale Golf Club.

We are using Responsive layout as a standard in our process, making all the projects to "respond" accordingly to your device screen size, making the website mobile-friendly regardless of the device brand. But in case you are not sure if your website is mobile-friendly, you can test your site on Google's Mobile-Friendly test, simply enter your website URL and check it.

If it pass the test, it means your ranking won't be affected by this update, but you'll still need to check additional improvements for mobile friendliness, like image optimization, speed performance, minification and many more. Probably sooner or later Google will use all these on affecting the rankings.

If you have any questions or you want your website mobile friendly, contact us.