eCommerce Integration & Website Optimisation

Overview

The goal was to improve the customer experience and simplify buying online. Each product has to fit the customer's vehicle, so the first step was a quote journey that shows only the products that are eligible.

Customers also needed to buy several products at once. Adding a basket increased conversion on each order and made validating customer details much simpler.

The challenge

The legacy website was built on WordPress and wasn't optimised for mobile devices - despite over 50% of traffic coming from mobile - which hurt conversion and drove a high bounce rate. In our initial audit the site was so slow its performance couldn't even be scored, and the SEO score needed work. Customers buying more than one product had to go through checkout twice.

The solution

We optimised the site to be mobile-friendly and integrated quote and basket features, so customers see only compatible products and buy several in one checkout. We rebuilt performance and SEO too: the site went from loading in 20.1 seconds to 5.4 seconds - almost four times faster - and the SEO score reached the maximum, increasing conversion and lowering the bounce rate.

What we delivered

• 01Quote journeyCustomers enter their vehicle details and see only eligible products.
• 02Basket & checkoutMultiple products in one order, with integrated online payment.
• 03Mobile-first optimisationA responsive rebuild for a customer base where most traffic is mobile.
• 04Performance & SEOLoad time cut from 20.1s to 5.4s and the SEO score raised to the maximum.
• 05Order notificationsAutomated emails keeping customers updated on their orders.
• 06Website migrationContent moved to the new platform with SEO preserved.