Calls to Action (CTAs) – convert website visitors into clients

The most important key to converting website visitors into clients is to have what marketers call a “strong call to action”. A CTA, in essence, is exactly what it says it is: a tool calling people to action. Usually in the form of a button or a link, CTAs are used to convert visitors into clients, prompting them to take … Read More

5 Marketing Automation Platforms for Your Business

A business that is just starting out has the challenge of attracting clients. However, as time goes on, retaining customers and staying in touch is a greater challenge.  There are different marketing platforms that can automate some tasks allowing you to build a personalised marketing campaign that can attract new customers or keeping the ones that you already have. This … Read More

10 Ways to Communicate Effectively with Your Team

Teams within a business collaborate together on projects and tasks, with the aim of using different strengths within individual components. But if a team doesn’t communicate well it is like an engine that has been broken down into its separate parts. All the individual parts just won’t work how they are supposed to. That is applicable to any team. Each … Read More

Google Updates SEO Starter Guide

Google announced that the old version of the SEO Starter Guide released in 2008 will be replaced by the new, updated SEO Starter Guide to help marketers and webmasters create search-engine friendly websites. Abhas Tripathi, search quality strategist at Google, said that the updated SEO Starter Guide will replace both the old Starter Guide and the Webmaster Academy, which supports information … Read More

Important factors when choosing your web hosting company

Web hosting is the most important element in the world of internet that helps you improve the performance of your website and SEO significantly. When business owners take their time to select a reliable web hosting company, they ensure their website remains accessible and safe at all times. Quality hosting is about page load speed, bandwidth and very important the … Read More

Happy 5th Anniversary to Phaeria team and clients!

We’re Celebrating 5 years in Business! Phaeria celebrated a 5-year anniversary this month and we wanted to say thank you to everyone who supported us, worked with us, taken a chance on us and believed in us. Here’s to many, many more exciting years ahead! Happy 5th Anniversary to Phaeria team and clients!

Why SEO is Important for Businesses

SEO (Search Engine Optimisation) consists of multiple strategies, actions and best practices, all of which have the end goal of improving your website’s position in search engines. SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. SEO is important and it’s something that you can control. You can improve … Read More

5 Ways to Get Good Customer Testimonials for Your Business

Customer testimonials page on your website is one of the most powerful tool for establishing trust and encouraging potential buyers to take action. Also, this type of page can provide an alternative section for using keywords covering product features or services. Testimonials are evidence that you have customers in Southport or a different area and that they are satisfied ones. … Read More

What is GDPR and what impact will it have on your business?

The General Data Protection Regulation  (GDPR) is the legislation that is coming into effect on the 25th May 2018. It is a new EU regulation that is attempting to unify how countries in the EU approach data protection and the security of personal information. UK is very much included in this new regulation, despite Brexit, as any country that wants … Read More

Halloween Marketing Campaigns incorporated into your business strategy

Holidays are always excellent opportunities for marketing and Halloween makes no exception. There are lots of ways to incorporate Halloween marketing campaigns into the business strategy and generate leads by getting into the holiday spirit. People love to see the fun side to any business and its employees. Check out a few options to do just that: Different Halloween incentives: start … Read More