Any business has a website now, and anyone can build one in a few hours. But is that investment actually growing your online presence? A website audit tells you how effectively your site performs and how visible it really is.
How to audit your website
You don't need to be technical. The fastest route is Google's own audit tooling in Chrome, and free resources like Google Audit and Search Console offer valuable insight - though acting on some findings may need specialist help. A website's success rests on four areas:
- Website performance optimisation - the technical infrastructure and search-engine friendliness. Invisible to users, but optimisation can cut load times 2–3× and significantly boost performance.
- Accessibility - how the page is structured and how visible content, buttons, links and images are to every user.
- Conversion rate optimisation - whether traffic converts: where visitors abandon pages, and which calls to action actually drive results.
- Search engine optimisation - keyword research and SEO best practice, so the right people find you.
Technology evolves constantly, so auditing and optimisation is ongoing work rather than a one-off. Following these guidelines with Google Audit gives you a solid snapshot of where to improve.
Want the expert version? Ask us for a free professional audit as a proof of concept - an honest report of what works and what needs improving, like the 90% PageSpeed score we hold ourselves to.