On 21st April, Google will start using mobile friendliness as a ranking signal in search result. Mobile friendly websites will have a immense boost, while other websites will significantly drop in ranking.
This change will have a huge impact even on the biggest brands, for example Daily Mail or Royal Birkdale Golf Club.
We are using Responsive layout as a standard in our process, making all the projects to “respond” accordingly to your device screen size, making the website mobile-friendly regardless of the device brand. But in case you are not sure if your website is mobile-friendly, you can test your site on Google’s Mobile-Friendly test, simply enter your website URL and check it.
If it pass the test, it means your ranking won’t be affected by this update, but you’ll still need to check additional improvements for mobile friendliness, like image optimization, speed performance, minification and many more. Probably sooner or later Google will use all these on affecting the rankings.
