SEO (Search Engine Optimisation) consists of multiple strategies, actions and best practices, all of which have the end goal of improving your website’s position in search engines.
SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine.
SEO is important and it’s something that you can control. You can improve your rankings meaning you can control how many visitors visit your website. That leads to how many sales or leads you get, which impacts the amount of money you can make from being online.
There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings (like site speed, keyword presence, header text) and off-page SEO which is about anything done on other websites that may influence your rankings (links).
So why is SEO so important?
- Because you want to provide visitors to your website a great user experience that they will tell others
- Because you want to provide search engines like Google critical information that will place your website in the top 5 spots on the returns page
If you are not engaging in Search Engine Optimisation, you are not going to be on that first page of results. You need to stay competitive, giving your brand name exposure, gaining new customers.
SEO is about having a relevant and meaningful website content, including the right keywords, getting attention of the search engines, also keep it short and simple but exciting enough for users to want to click on your site.
Studies have shown that SEO can provide a business visibility, branding, web traffic, credibility and insight into customer behaviour. For example, if two websites are selling the same thing, the search engine optimised website is more likely to have more customers and even conversions (sales).
Search Engine Optimisation is also good for the social promotion of your website. Customers who will find your website on the search engines are more likely to promote you on social media as well. And again, you may gain more clients and your name is seen.
In short, SEO is a set of rules that can be followed by website owners to optimise their websites for search engines and, in this way, improving their search engine rankings.
It is important for any kind of business, small or large and is a crucial factor for your online success. And don’t forget: updating your site often is very important!