The speed of your Company website is an important factor that determines how well your website ranks on search engines such as Google and it’s becoming more and more important for SEO (Search Engine Optimisation).

Without any doubt, page load speed can have a huge impact on a website’s user experience and conversion rate as well. More and more users are now shifting towards using mobile devices as their main form of computer and that means that your website not only needs to be responsive but it also needs to load fast too. According to recent data, up to 40% of consumers will leave a webpage if it takes longer than 3 seconds to load and up to 79% of shoppers who are dissatisfied with a website’s performance are less likely to buy from them again.

But just as important is that having a fast loading company website increases your customers experience and will encourage them to read more information from your website. In the end, they are more likely to contact your company or buy products from you then if they deal with a slow loading site.

Also, if your website is slow to load it will not be as effective and will result in a slower crawling rate from Google when indexing pages and other content and the new posts will take longer to show up in search results. Making your website load faster and therefore to be read quicker will increase your organic traffic and also your ranking on search engines such as Google or Bing.

So, the short answer to this question is definitely yes because users are impatient and speed matters a lot. People like fast sites.

At Phaeria one of our priorities is to ensure that all our sites are optimised to load fast. We use the best servers, latest technologies and much more to make sure that the businesses we work with get these advantages from working with us.

If you would like to know more about how we optimise our websites to load faster and increase ranking on Google, please get in touch.