Celebrating 3 years in business
Celebrating 3 years in business
December 10, 2015 by Team Phaeria
Today, Phaeria is celebrating 3 years in business! All this period we’ve helped local businesses to improve their online presence. We’ve used all our experience and skills to deliver projects, platforms to amazing companies.
We love the people that we work with and we love what we do. A huge THANK YOU for all the support our clients have given.
We’ve decided to celebrate by doing what we do best: help businesses improve their online presence!
You and anyone you know may win one of the following prizes:
3 Website Audits
We’ll be honest, as usual, telling you what it works and what needs to be improved on your online presence.
2 Website Optimisations
The code behind the website can affect your website speed. We’ll aim to receive a 90% PageSpeed Score, just like our website performance report.
1 CMS Responsive Website
Every website should be responsive, we’ll build you a brand new mobile-friendly website.
To join our competition, all you have to do is like our Facebook page, follow us on twitter or contact us. If you know anyone that might be interested to win any of the prizes, feel free to share this.
If you’re not interested on any of our prizes but you would like other services we may provide, please contact us!
We are also thankful to everyone who is and was part of our team, families and friends who were supportive in the last 3 years. We’ve built great relationships already, and we’re looking forward to strengthening, waiting with joy the future filled with exciting projects and new clients.
The celebration has only just begun!
How CloudFlare increases speed and security of your site
How CloudFlare increases speed and security of your site
August 7, 2015 by Team Phaeria
We are excited to announce our partnership with CloudFlare, a web performance and security company! If you haven’t heard about CloudFlare before, our value proposition is simple: we’ll make any website twice as fast and protect it from a broad range of web threats.
Today, hundreds of thousands of websites—ranging from individual blogs to e-commerce sites to the websites of Fortune 500 companies to national governments—use CloudFlare to make their sites faster and more secure. We power more than 65 billion monthly page views—more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined—and over 25% of the Internet’s population regularly passes through our network.
Faster web performance
CloudFlare runs 42 data centers strategically located around the world. When you sign up for CloudFlare, we begin routing your traffic to the nearest data center.
As your traffic passes through the data centers, we intelligently determine what parts of your website are static versus dynamic. The static portions are cached on our servers for a short period of time, typically less than 2 hours before we check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.
CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.
Broad web security
Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks (DDoS) we track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.
CloudFlare’s security protections offer a broad range of protections against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about our approach is that the system gets smarter the more sites that are part of the CloudFlare community. We analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.
In time, our goal is nothing short of making attacks against websites a relic of history. And, given our scale and the billions of different attacks we see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.
35% off to support local business growth
We've recently been accepted to offer professional advice to local businesses. Through the New Markets Programme developed by Liverpool City Region Local Enterprise Partnership (LEP) we can help businesses in areas of Knowsley, Liverpool, Sefton, St. Helens and Wirral.
By using the New Markets Programme, eligible businesses can receive a 35% contribution to the cost for any of the following: Online Marketing, R&D, Product development.
To check if you are eligible please check the New Markets Programme.
To receive the first hour of consultation free of charge please go to www.advicefinder.co.uk choose Information Technology from the list and choose our profile. Or simply contact us.
Upgrading to Sage Pay Protocol v3.00
Recently, Sage pay had informed all businesses that are using their protocol to upgrade to the latest version 3.00. This upgrade is quite important, as from 31st July 2015 previous protocols will not be supported by Sage Pay.
We've been using several payment protocols like Paypal, Worldpay. One of the best features available in the new version is the mobile-friendliness.
If you have any questions on how to integrate the new protocol version, please contact us.
Microsoft IIS vulnerability (MS15-034)
Microsoft IIS vulnerability (MS15-034)
April 20, 2015 by Team Phaeria
Microsoft disclosed a critical vulnerability (MS15-034) on their WebServer IIS that allows for remote and unauthenticated Denial of Service and Remote Code Execution.
You can read more details about the versions affected Microsoft Security Bulletin. This security update is rated Critical for all supported editions of Windows 7, Windows Server 2008 R2, Windows 8, Windows Server 2012, Windows 8.1, and Windows Server 2012 R2.
The exploit is critical as the attacker only needs to send a HTTP request with the right header.
Make your website mobile friendly
On 21st April, Google will start using mobile friendliness as a ranking signal in search result. Mobile friendly websites will have a immense boost, while other websites will significantly drop in ranking.
This change will have a huge impact even on the biggest brands, for example Daily Mail or Royal Birkdale Golf Club.
We are using Responsive layout as a standard in our process, making all the projects to "respond" accordingly to your device screen size, making the website mobile-friendly regardless of the device brand. But in case you are not sure if your website is mobile-friendly, you can test your site on Google's Mobile-Friendly test, simply enter your website URL and check it.
If it pass the test, it means your ranking won't be affected by this update, but you'll still need to check additional improvements for mobile friendliness, like image optimization, speed performance, minification and many more. Probably sooner or later Google will use all these on affecting the rankings.
If you have any questions or you want your website mobile friendly, contact us.
Facebook for business marketing
Facebook can help your business, for more information you can go to: https://www.facebook.com/business/overview
How can Facebook help my business
A Facebook page - is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.
A Facebook group - the place for small group communication and for people to share their common interests and express their opinion.
By creating a facebook page and link it to your website, all the likes on post and pages will be used by google to raise your website page rank. You may also use Facebook Ads - for those who are interested for a fast approach to mass-marketing.
A few tricks on how you can use Facebook to improve your business online presence
By using facebook search, you can find more about your competitors and how you can get new people to like your business page.
Lets say you are an accountant based in Liverpool. By simply searching "Accountants in Liverpool" you will receive the list of all accountants based in Liverpool. Find one of your competitor and then search "People who liked " and the name of the competitor, facebook will show you all the people that liked their page. Who knows, maybe you'll have friends that are using your competitor instead of you.
Facebook is only one option - don’t forget about Twitter, LinkedIn or Google+ (all social media can help your website or business to be found)
If you need help on improving your online presence, feel free to contact us.
Technology, commercials and mobile apps
Technology, commercials and mobile apps
November 29, 2013 by Team Phaeria
Three separate fields, but all linked, especially when you add in the equation two more: costs and viral. Lately everyone is trying to use one of these (some use all of them) hopefully to achieve the viral effect, but at the end of the day what it matters is the conversion – how many new customers you achieved and did it worth the cost per customer?
Recently, I’ve seen the Mercedes-Benz commercial, quite simple and effective, explaining their new technology very clearly. I presume the budget for this advert wasn’t huge, maybe they could’ve spent more money using owls instead of chickens, also maybe trying to hide the hands. Is not really a viral commercial, but I think is a success and did convince some that the magic body control technology is something that you would like to have in your next car.
Now, we could presume that the Volvo trucks commercial has reached the viral level. But I doubt 1% of the people seen this were interested in technology and maybe less will consider buying a truck, or were convinced to buy even a Volvo car. Probably in 2 months time Van Damme will be the only winner from this and won’t be surprised if his next movie involves at least a truck.
But mobile applications don’t need commercials, using the right technology and social platforms it can easily become viral. In that moment you can compare a mobile application with a commercial, to use the momentum in your advantage. If you play your card right, you may find some new investors (Candy Crush owners filing for secret IPO) or even been receiving an offer from a bigger company (Snapchat refusing the offer from Facebook).
But who gained advantage from the viral effect, did Snapchat refused Facebook offer only to feel like Van Damme doing the split on two trucks, or will King.com invest properly (maybe in a game involving chickens, or owls) and have a new success? Only time will tell who made the right decisions.
