The speed of your company website is an important factor that determines how well your website ranks on search engines such as Google, and it's becoming more and more important for SEO (Search Engine Optimisation).
Without any doubt, page load speed can have a huge impact on a website's user experience and conversion rate as well. More and more users are now shifting towards using mobile devices as their main form of computer, and that means your website not only needs to be responsive, it also needs to load fast. According to recent data, up to 40% of consumers will leave a webpage if it takes longer than 3 seconds to load, and up to 79% of shoppers who are dissatisfied with a website's performance are less likely to buy from it again.
Just as important, a fast-loading company website improves your customers' experience and encourages them to read more of your content. In the end, they are more likely to contact your company or buy your products than if they deal with a slow-loading site.
If your website is slow to load it will also result in a slower crawling rate from Google when indexing pages, so new posts and content take longer to show up in search results. Making your website load faster will increase your organic traffic and your ranking on search engines such as Google or Bing.
So, the short answer to this question is definitely yes: users are impatient and speed matters a lot. People like fast sites.
At Phaeria, one of our priorities is to ensure that all our sites are optimised to load fast. We use the best servers, the latest technologies and much more to make sure the businesses we work with get these advantages.
If you would like to know more about how we optimise websites to load faster and rank higher on Google, see our guide to website audit and optimisation or get in touch.