Headless CMS & Static Website Platform

Overview

The Bike Insurer's website ran on an old WordPress platform that was costing hundreds of pounds a month to host and run. As a motorbike insurance brand that relies on PPC and social media advertising, it also needed pages that load fast and rank well - a slow landing page wastes ad spend.

We replaced it with a custom headless CMS and a static-build website. The team keeps full control of their content, while visitors get pre-built pages served from fast, low-cost hosting. The platform was built to be reused, and now runs all four other websites in the brand too.

The challenge

The WordPress platform was costing hundreds of pounds every month, for a website that needed to be quick above all else. Paid search and social campaigns send visitors straight to landing pages, so speed and SEO directly affect the cost of every lead. With four more brand websites facing the same costs, fixing one site on its own was not enough.

The solution

We built a custom headless CMS that keeps content management separate from the website itself. When content changes, the site is rebuilt as static pages and published to lightweight hosting - there is no database or application server working behind every visit. That brought hosting costs down to around 10% of what they were, with pages that load quickly and are easy for search engines to crawl, supporting organic rankings as well as PPC and social media landing pages.

Because the platform was designed for more than one site, the same CMS and build process now power all four other websites in the brand. The hosting savings alone paid back the investment in the platform within the first six months, and we have continued to support and develop it since 2020.

What we delivered

• 01Custom headless CMSAn easy-to-use CMS for pages, content and media, kept separate from how the websites are built and hosted.
• 02Static-build websitesPages built ahead of time and served as static files - fast, secure and very low-cost to host.
• 03WordPress migrationContent moved off the old WordPress platform and onto the new CMS.
• 04Speed & SEO for paid campaignsFast, search-friendly pages built for organic search and for PPC and social media landing pages.
• 05One platform, five websitesThe same CMS and build process run all five brand websites, so each site reuses the same foundations.
• 06Ongoing support & developmentContinued improvements and support as a long-term partner since 2020.