Three distinct sectors - technology, commercials and mobile apps - are increasingly intertwined. When combined with considerations of cost and viral potential, businesses seek to maximise conversion rates and customer acquisition value.
The Mercedes-Benz commercial demonstrates effective technology communication through simplicity, showcasing their magic body control system without requiring an enormous budget. While not necessarily viral, it successfully convinces viewers of the technology's value.
The Volvo Trucks commercial featuring Van Damme achieved viral status but likely generated minimal genuine interest in purchasing trucks - the celebrity may be the primary beneficiary.
Unlike traditional commercials, mobile applications can achieve virality through strategic use of technology and social platforms, then leverage that momentum. Successful apps attract investor interest or acquisition offers. Snapchat's rejection of Facebook's proposal and Candy Crush's IPO filing exemplify how viral success can lead to significant business opportunities.
The outcomes depend on strategic decisions made by companies regarding future investments and product development. Only time reveals whether these choices prove successful.