Online Content Management
For Southport Theatre - events, ticketing and a seamless website migration
Overview
The Waterfront project followed a few important steps. First, the website was built around the Stay – Eat – Experience points of the customer journey; then the Southport Theatre had to be integrated into the existing website.
We focused on SEO across all pages and events, transferring the old site's content to the new brand and delivering the customer journey Waterfront Southport expected.
The challenge
The theatre's existing website had to be merged into the new Waterfront brand without losing its search rankings, and customers needed a smooth route from browsing events to buying tickets.
The solution
We added an events manager listing every show on one page - searchable and sorted by date - linked directly to Spektrix for ticket reservations, so the journey from event to seat is seamless. The old theatre pages were migrated to the new Waterfront site with SEO rankings preserved.
What we delivered
- 01Spektrix ticketingCustomers move from the show page straight to ticket booking.
- 02Events managerEvery event on one page, with descriptions, custom search and sorting by date.
- 03Website migration (including SEO)Old theatre pages migrated to the new Waterfront site without affecting search rankings.
- 04Email marketingCustom animated email signatures for brand consistency.
