Why SEO is Important for Businesses

SEO (Search Engine Optimisation) consists of multiple strategies, actions and best practices, all of which have the end goal of improving your website’s position in search engines.

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine.

SEO is important and it’s something that you can control. You can improve your rankings meaning you can control how many visitors visit your website. That leads to how many sales or leads you get, which impacts the amount of money you can make from being online.

There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings (like site speed, keyword presence, header text) and off-page SEO which is about anything done on other websites that may influence your rankings (links).

So why is SEO so important?

  • Because you want to provide visitors to your website a great user experience that they will tell others
  • Because you want to provide search engines like Google critical information that will place your website in the top 5 spots on the returns page

If you are not engaging in Search Engine Optimisation, you are not going to be on that first page of results. You need to stay competitive, giving your brand name exposure, gaining new customers.

SEO is about having a relevant and meaningful website content, including the right keywords, getting attention of the search engines, also keep it short and simple but exciting enough for users to want to click on your site.

Studies have shown that SEO can provide a business visibility, branding, web traffic, credibility and insight into customer behaviour. For example, if two websites are selling the same thing, the search engine optimised website is more likely to have more customers and even conversions (sales).

Search Engine Optimisation is also good for the social promotion of your website. Customers who will find your website on the search engines are more likely to promote you on social media as well. And again, you may gain more clients and your name is seen.

In short, SEO is a set of rules that can be followed by website owners to optimise their websites for search engines and, in this way, improving their search engine rankings.

It is important for any kind of business, small or large and is a crucial factor for your online success. And don’t forget: updating your site often is very important!

If you need any advice on how to improve your rankings or to use our SEO services, please get in touch. Our team at Phaeria will be happy to help!

Does the speed of your Company Website matter for users in Southport?

The speed of your Company website is an important factor that determines how well your website ranks on search engines such as Google and it’s becoming more and more important for SEO (Search Engine Optimisation).

Without any doubt, page load speed can have a huge impact on a website’s user experience and conversion rate as well. More and more users are now shifting towards using mobile devices as their main form of computer and that means that your website not only needs to be responsive but it also needs to load fast too. According to recent data, up to 40% of consumers will leave a webpage if it takes longer than 3 seconds to load and up to 79% of shoppers who are dissatisfied with a website’s performance are less likely to buy from them again.

But just as important is that having a fast loading company website increases your customers experience and will encourage them to read more information from your website. In the end, they are more likely to contact your company or buy products from you then if they deal with a slow loading site.

Also, if your website is slow to load it will not be as effective and will result in a slower crawling rate from Google when indexing pages and other content and the new posts will take longer to show up in search results. Making your website load faster and therefore to be read quicker will increase your organic traffic and also your ranking on search engines such as Google or Bing.

So, the short answer to this question is definitely yes because users are impatient and speed matters a lot. People like fast sites.

At Phaeria one of our priorities is to ensure that all our sites are optimised to load fast. We use the best servers, latest technologies and much more to make sure that the businesses we work with get these advantages from working with us.

If you would like to know more about how we optimise our websites to load faster and increase ranking on Google, please get in touch.