Calls to Action (CTAs) – convert website visitors into clients

The most important key to converting website visitors into clients is to have what marketers call a “strong call to action”. A CTA, in essence, is exactly what it says it is: a tool calling people to action. Usually in the form of a button or a link, CTAs are used to convert visitors into clients, prompting them to take … Read More

Google Updates SEO Starter Guide

Google announced that the old version of the SEO Starter Guide released in 2008 will be replaced by the new, updated SEO Starter Guide to help marketers and webmasters create search-engine friendly websites. Abhas Tripathi, search quality strategist at Google, said that the updated SEO Starter Guide will replace both the old Starter Guide and the Webmaster Academy, which supports information … Read More

Why SEO is Important for Businesses

SEO (Search Engine Optimisation) consists of multiple strategies, actions and best practices, all of which have the end goal of improving your website’s position in search engines. SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. SEO is important and it’s something that you can control. You can improve … Read More

Does the speed of your Company Website matter for users in Southport?

The speed of your Company website is an important factor that determines how well your website ranks on search engines such as Google and it’s becoming more and more important for SEO (Search Engine Optimisation). Without any doubt, page load speed can have a huge impact on a website’s user experience and conversion rate as well. More and more users … Read More