Calls to Action (CTAs) – convert website visitors into clients

The most important key to converting website visitors into clients is to have what marketers call a "strong call to action". A CTA, in essence, is exactly what it says it is: a tool calling people to action. Usually in the form of a button or a link, CTAs are used to convert visitors into clients, prompting them to take a specific action. The goal is to establish a connection with interested website visitors.  It may be as simple as the visitors giving you their email address and permission to communicate with them.

People are on your website, viewing your company information, and they are looking for clues as to what they are supposed to do next. A strong call to action is a clear, simple and compelling offer that persuades them to take the action you want. It is the most important part of your online advertising.

Once you have potential clients to your website it is important to keep them for a short while as studies show that websites that are not attractive and difficult to navigate will turn clients away quickly and they will look elsewhere. It is also very important that your website clearly sets out the services that you are offering your clients.

If you make sure that the visitors can contact you in some way, you are surely to convert them into clients. Where to use the CTA? On your website, on your blog or even in your emails.

In terms of your website a call to action (CTA) is an image, text or advertisement that tells potential clients to contact you about a product or service that you offer. It is a very useful and critical part of your advertising. You must have a call to action on every page of your website. This may include a phone number, email address and a contact form or a call back request form (if the potential client would like to be contacted out of office times).

Other types of call to action that you may consider are signing up for a newsletter, offering a free download, quote or discount or may telling them why they would be better off using your service rather than another service.

Other important factors we look at when designing web sites is the demographics of the clients who will be using your website, the language used in the call to action and the placing of the call to action.

Here are some tips on creating a strong call to action:

  • Keep it simple. Use fewer words and make the offer clear without conditions or special rules. If the call to action is confusing, people will not take action.  Make sure the offer is clear and concise.  Visitors have short attention spans and need to know exactly what to do next. The action should also take very little effort on the part of the visitor to complete the process. The harder it is to complete, the fewer people who will complete it.
  • Make it obvious. Don’t put your call to action at the bottom of the page. Make it clear, upfront and maybe with bright colours. The obvious your offer is, the more people would click on it and turn into your clients.
  • Make it valuable. You need to make the offer appealing and valuable to your target audience. One way to do this is by adding a gift or just by giving useful information that is targeted to your audience (and therefore will attract them). This does not necessarily imply that your offer needs to be expensive or time consuming to create. Often, you can re-purpose existing useful materials your company is already using or has created for other purposes such as case studies, sales sheets or brochures on your services and products, articles, “how to” guides, etc. Your offer should be tailor-made to suit the types of customers that you want to attract.
  • Use action verbs. Clicking your CTA button should lead your visitors to believe they’re already taking positive action to achieve their objective. Here are some high-converting CTAs that use trigger words (words and phrases that trigger a user into clicking): get my free quote, join now, create my free account, go to checkout, get instant access and many more.
  • Create a sense of urgency. If you want to boost your conversions this is effective because people naturally want what they can’t have. Words like “act now” or “for a limited time” can be all it takes to motivate a potential customer to click your link. It is simple supply and demand: as the availability of something decreases, demand increases (e.g. promotions which expire in a limited time).

Finally, remember to test. Every business is different. By constantly measuring and analysing, you can determine what works best for your audience and goals, leading to a CTA strategy that converts every time.

If you would like more information about any of our web design and SEO services, please get in touch with our friendly team for a helpful advice.


5 Ways to Get Good Customer Testimonials for Your Business

Customer testimonials page on your website is one of the most powerful tool for establishing trust and encouraging potential buyers to take action. Also, this type of page can provide an alternative section for using keywords covering product features or services.

Testimonials are evidence that you have customers in Southport or a different area and that they are satisfied ones. When a product is highly recommended, clients confidence increases and so they are a step closer to buying it.

If you are looking for examples of case studies and testimonials as well, look here.

Let’s look at a few ways to get customer testimonials:

  1. Social Media is very important because of the amount of people interacting there. Usually they are written in a ‘natural’ way, without any fancy formatting applied. Photos can increase people’s trust, showing them facts and making their statements more believable.
  2. Important names from local industry can be a way of recommending your work and the good results of a well-done website for example. These are opinions of a respected individual or a leader within a given industry.

  3. ‘Little story’ testimonials explaining the ‘before-after’ situation is very effective in persuading clients because of all the details offered. Stories can be more memorable than facts and statistics. Testimonials can also be short video interviews with the customer, in this way putting a face to the name.
  4. Satisfied customers testimonials are very important and you can make sure they are happy first and then ask them to write a few words. It is always better to ask for feedback than testimonials. Also be careful to ask for those over time, not all at once. If you are going to use this type of testimonial in your marketing materials, it is essential to include an image to the customer being quoted. Also try to highlight your perfect customers, thinking about what type of clients are you aiming at, making it clear that you are familiar with your target market and understand the needs of people just like them.
  5. Testimonials that are focused on different selling things. Because you are good at not only one thing, try to focus on each of these selling points in a different testimonial. This approach avoids repetition and adds dimension to your brand. This is very effective if your product is more complex and has lots of benefits for the clients.

What makes a good testimonial is the feature customers that potential buyers can relate to.

Always approach your website from the perspective of a would-be customer. Phaeria can help you achieve that. Please do contact us. We are happy to help.


Halloween Marketing Campaigns incorporated into your business strategy

Holidays are always excellent opportunities for marketing and Halloween makes no exception. There are lots of ways to incorporate Halloween marketing campaigns into the business strategy and generate leads by getting into the holiday spirit. People love to see the fun side to any business and its employees. Check out a few options to do just that:

  • Different Halloween incentives: start a loyalty program, offer reward points or gift cards on purchases made in a certain time frame, give away freebies with purchases, seasonal discount;
  • Site facelift: incorporate small but effective web design features like cobwebs, spooky font, a darker colour, spooky illustrations;
  • Host a photo contest. Even if it sounds like a cliché, it never gets tiresome. Everybody can wear silly costumes: employees and customers just the same. Along the way you can opt for food creations, decorated rooms or spookiest things and places.

But, talking here about social media campaigns, you need to encourage followers to submit their Halloween photos for a brand-related prize because every campaign must link back to your brand, mission or product. Use specific hashtags because your goal should be to join them with tweets, posts and updates related to countless conversations. But, the only important difference that you will need is to seek out hashtags and post content that actually make sense for your brand.

In the end, offer fun rewards throughout the competition with the main prize announced on the morning after Halloween.

  • Run a mysterious Countdown. It is a good way to get your social media followers excited about an upcoming event or a product release. During the countdown, in order to keep the audience excited, give continuous clues that encourage guessing. Keep the theme spooky so that, by the time it’s finished, you will have the people’s full attention.
  • Email Campaigns: use spooky gifs, words and fonts to raise users interest by making different promotions or just to wish them a happy Halloween. This reminds them about your company and will help them get into the holiday spirit. 
  • Trick or Treat: Halloween marketing campaigns are a good opportunity to raise awareness about a certain charity or cause that reflects your brands morals and ethics. You could release a Halloween themed product as part of ‘Treating’ others or you can create a campaign around a chosen product, which you could highlight that, for every purchase, your business will donate a percentage to that charity.

Now it is time to start thinking about using the Halloween ideas in your marketing campaign. If you need any advice you can get in touch with us.

Our developers at Phaeria might have awesome ideas that can help your company grow and be creative in attracting new clients! Good luck and ….  Have a Happy Halloween!

happy halloween from Phaeria


Facebook for business marketing

Facebook can help your business, for more information you can go to: https://www.facebook.com/business/overview

How can Facebook help my business

A Facebook page - is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" - which are people who choose to "like" a page.

A Facebook group - the place for small group communication and for people to share their common interests and express their opinion.

By creating a facebook page and link it to your website, all the likes on post and pages will be used by google to raise your website page rank. You may also use Facebook Ads - for those who are interested for a fast approach to mass-marketing.

A few tricks on how you can use Facebook to improve your business online presence

By using facebook search, you can find more about your competitors and how you can get new people to like your business page.

Lets say you are an accountant based in Liverpool. By simply searching "Accountants in Liverpool" you will receive the list of all accountants based in Liverpool. Find one of your competitor and then search "People who liked " and the name of the competitor, facebook will show you all the people that liked their page. Who knows, maybe you'll have friends that are using your competitor instead of you.

Facebook is only one option - don’t forget about Twitter, LinkedIn or Google+ (all social media can help your website or business to be found)

If you need help on improving your online presence, feel free to contact us.